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Woman wearing a light blue Frank & Rio western shirt with a standing collar

How Frank & Rio Began: Amy, Angie, Frank, and Rio

October 8, 2025 — Angie Endicott

Tagged: #FrankAndRio #HorseGirlStyle #WesternFashion #ArenaToEveryday #EquestrianLife #cowboychristmas #giftguide #FrankandRio #WomenWhoRide #WesternFashion #TexasMade #BuiltByRidersForRiders #CowgirlStyle #MakingOfABrand #CowgirlTested #WesternWear #WesternChic #FrankandRioFashion #CowgirlLife #WomenInBusiness #WesternLifestyle #RideInStyle #yellowstone #bellahadid #crranchwear #laineywilson #fashion

Two friends, two horses, and years in the cutting horse world shaped Frank & Rio. Angie shares how the brand began and why fit still starts with the rider.