News

Two friends, two horses, and years in the cutting horse world shaped Frank & Rio. Angie shares how the brand began and why fit still starts with the rider.

As the crisp air rolls in and fall settles across the barns, arenas, and back roads, one timeless accessory makes its seasonal return: the wild rag. 

From date night to board room queen, our shirts are designed to be lived in…wherever life takes you.

Check out our latest blog post for the hottest ways to get the most wear out of your Frank & Rio fits! Don’t forget to tag us and share your pics… you never know when we might surprise someone with some swag. 

At Frank & Rio, we’re excited to re-imagine Transformative Teal in our Texas-made, cowgirl-tested designs. You’ll see this color featured everywhere in 2026. Stay tuned for exclusive new arrivals—Transformative Teal is about to become your go-to shade for the year ahead.

When the seasons shift, so does the color palette of our wardrobes and this fall, the western fashion world is taking a luxurious turn towards jewel tones.  

A show shirt can look beautiful standing still and feel completely different once you pick up the reins. Here’s what I check for in a shirt made to ride in.