News – Tagged "performance western shirt"

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New releases arriving mid-November.

French Blue Cool Ride western shirt against a white background

Meet Cool Ride: The Western Shirt Built for Movement

September 24, 2026 — Angie Endicott

Four-way stretch, moisture-wicking fabric, and the Frank & Rio fit: discover what makes Cool Ride a western shirt for long days in and out of the saddle. More colors are on the way.

Built by Horsewomen, by Horsewomen.

Frank & Rio began in the show pen, so when it came to naming the company, the logical thing was to use the barn names of the horses that brought us there. We design shirts with the fit, movement, and polish horsewomen need—then handcraft them here in Texas.

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