Wholesale Partnership

Frank & Rio creates premium women's western apparel designed by horsewomen for horsewomen.  Every piece is handcrafted in Texas with exceptional fabrics, timeless styling, and thoughtful details that perform from the saddle to everyday life. Made in Texas. Cowgirl tested.

The Horses Behind the Name

Amy & Rio   |   Angie & Frank

Our Story

Frank & Rio was founded by two lifelong cowgirls — Angie and Amy — after years spent hauling horses, competing, and searching for a western shirt that truly fit the needs of riders. Like many women in the industry, we struggled to find shirts that combined comfort, function, and a flattering feminine fit. We knew there had to be a better way.

The brand takes its name from the barn names of the horses that brought us together, inspired our journey, and remain at the heart of everything we do.

Today, every Frank & Rio shirt is thoughtfully designed with premium fabrics, tailored construction, and practical details that perform both in and out of the saddle.

Program Terms

• Opening Order Minimum: 10 units
• Reorder Minimum: 10 units
• Deposit Required: 50% — balance due prior to shipment
• Estimated Delivery: 90–120 days
• Payment Method: Invoice
• Shipping: Billed at shipment
• Seasonal collections available to approved partners
• Dedicated account support

Payment Terms

• 50% deposit required on all opening orders
• Invoice emailed following order confirmation
• Production begins upon receipt of deposit payment
• Remaining balance due prior to shipment
• Shipping charges invoiced at shipment

Minimum Advertised Price (MAP) Policy

Frank & Rio maintains a strict MAP policy to protect brand integrity and ensure a consistent customer experience across all retail channels.

• Products may not be advertised below MSRP without prior written approval from Frank & Rio
• This policy applies to all channels including websites, social media, email marketing, marketplaces, and print
• Repeated violations may result in termination of the wholesale relationship

Cancellation Policy

• Orders may be cancelled prior to production
• Once production begins, deposits are non-refundable
• Cancellation requests must be submitted in writing

Returns & Damages

• Wholesale orders are non-refundable
• Manufacturing defects must be reported within 10 days of receipt
• Approved defects will be replaced or credited at Frank & Rio’s discretion

Lead Times

• Estimated delivery: 90–120 days
• Lead time begins upon receipt of deposit and final order confirmation
• Lead times subject to fabric availability and production schedules

Ready to Apply?

We’d love to learn more about your store. Complete our wholesale application and our team will be in touch to schedule your appointment.

Apply for a Wholesale Partnership

We’ll be in touch to schedule your appointment.

Our Partnership Program

We believe the right retail partnerships are built on shared values — not just transactions. We thoughtfully partner with a select group of retailers who share our commitment to quality, craftsmanship, and exceptional customer service.

Planning to visit WESA?

We'd love to meet you in person.  Schedule an appointment during market to preview the collection and discuss how Frank & Rio can fit your store.  

Contact

Angie Endicott, Owner/COO
angie@frankandrio.com
682.333.7293
www.frankandrio.com